Here it is, Zac Posen's first ever ad campaign, starring model Alexandra Tomlinson and a nice kitty, shot by Ellen Von Unwerth. I think that it is a nice image, flattering, and fits the collection that is being advertised, I assume the pre-fall collection. The name of the designer on one blank page reminds me of something Marc Jacobs-esque.
"The hardest part was selecting the best image,” said Posen. “You want something that grabs the attention on the page and something that is simple…direct and cohesive. I wanted it to be pure and true to yourself and to your customer."
Well, I would have to say, this is quite a pleasing image, and a pretty good pick for a label's first ad campaign.