Here it is, Zac Posen's first ever ad campaign, starring model Alexandra Tomlinson and a nice kitty, shot by Ellen Von Unwerth. I think that it is a nice image, flattering, and fits the collection that is being advertised, I assume the pre-fall collection. The name of the designer on one blank page reminds me of something Marc Jacobs-esque.
Posen told WWD that,
"The hardest part was selecting the best image,” said Posen. “You want something that grabs the attention on the page and something that is simple…direct and cohesive. I wanted it to be pure and true to yourself and to your customer."
Well, I would have to say, this is quite a pleasing image, and a pretty good pick for a label's first ad campaign.
